Catherine Bormann

Senior Media & Communications Strategist

Vice President, Double Forte

Catherine Bormann is a senior media and communications strategist known for turning brands into cultural players and preparing companies for their next stage of growth. With a background spanning broadcast journalism, strategic communications, and large-scale consumer activations, Catherine specializes in building narratives that scale from regional relevance to national impact.

Before entering public relations, Catherine was an award- winning broadcaster who managed a radio newsroom of more than 20 reporters. That newsroom foundation gives her a sharp editorial instinct and a deep understanding of how stories are sourced, shaped, and elevated across today’s media landscape. She brings that perspective to her role at Double Forte, where she leads high-stakes media strategy, executive positioning, and integrated campaigns designed to drive visibility, credibility, and business outcomes.

Catherine has led major brand transformations and experiential activations for national consumer brands, including helping evolve Torani from a traditional flavor company into a modern, culture-driven brand with relevance across food, beverage, and lifestyle audiences. Much of her work sits at the intersection of media relations, thought leadership, and experiential strategy, supporting long-term brand equity and acquisition readiness.

Well-versed in the national consumer media ecosystem, Catherine delivers results across food and beverage, consumer lifestyle, professional services, and mission-driven organizations, with particular depth in the Midwest, New York, and San Francisco markets. She is a trusted advisor to founders and senior executives, valued for her ability to simplify complex narratives, identify white space, and align communications strategy with business goals.