Speakers

Maggie is a creative who pairs strategy with social media to make brands stand out to help businesses reach their goals. She has experience in product and event marketing.

Jason Jones is a communication and business development coach and speaker committed to developing fractional leaders and sales teams to give up traditional sales communication and create more reliable results using adaptive conversations. He has spent the last seven years researching, developing, testing, and coaching to uncover the most effective path of personal development that will enable a person to prosper in their business without sacrificing an enriched personal life. He has spent 30 years developing his adaptive way of being, which has produced outlier results in business growth, fundraising, live events, and mass media entertainment. He has been self-employed for 20 years, generating demand for solutions that his buyers did not know they wanted until Jason created the awareness.

His previous coaching and training company went global in two years and now serves the US, Canada, Australia, and the UK. His past ventures involved communications media and entertainment, including a number-one-rated radio morning show and a talk show on WCCO, Minneapolis, MN. Jason is certified by The Royal Roads University and the International Coaching Federation. His coaching and training programs focus on mastering adaptive conversations, strategically emphasizing emotional connection, and supporting a confident buying choice.

With 15 years of experience in sales and marketing, I’ve gained invaluable life lessons and faced challenges I never expected. Along the way, I’ve learned to pivot and adapt, turning obstacles into opportunities, which has shaped me into the confident, driven, and authentic person I am today. Over the last 5 years, working in sales and marketing within the real estate and construction industries, I’ve developed a deep passion for building relationships, collaborating with like-minded people, and serving my community.

These experiences have fueled my ambition to start my own business, as I’ve always been determined to lead rather than follow.

As the wife of an incredibly supportive husband and the proud mom of two almost-adult children, I feel the time is right to tap into my creativity, take a leap of faith, and help professionals, non-profits, and small businesses with innovative solutions to challenges, and work towards achieving their goals. I’m excited to embark on this new chapter, continuing to grow personally and professionally, while making a positive impact along the way.

My arrival in marketing started early. I was born into a family of artists, immigrants, and entrepreneurs. Frankly, it’s lucky I didn’t end up as a circus performer. I’m sure I would have fallen off the tightrope by now. My father was an advertising creative director. One grandfather manufactured the first disposable coffee filters in pre-Castro Cuba. Another grandfather invented the bazooka. A great-grandfather invented Neapolitan ice cream. I was destined to invent the first disposable soft-serve grenade launcher, but the ice cream just kept melting!

I took bizarre ideas like those into the University of Wisconsin, the University of Minnesota, and the MIT Sloan School of Management. It should surprise no one that they are all embarrassed to have let me in.

I’ve launched hundreds of new products over a career that’s spanned more than 25 years – as an entrepreneur, product designer, advertising strategist, and executive – everything from medical devices, to virtual healthcare, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aides for cows (really!).

The secret to my success has been a careful observation of the world around me – especially stories from history – that show me how others have solved challenges and created new opportunities.

Scott Morfitt is a communicator, creator, and connector who believes that intentional messages have the power to build relationships and community. His new podcast, Who’s This For?, explores the relationship between creativity, purpose, and audience—asking questions about what it truly means to connect on a personal level.

Whether he’s producing podcasts, designing websites, building marketing strategies, or speaking to live audiences, Scott’s work centers on helping clients and their audiences feel seen, understood, and empowered. His background in media, community engagement, and storytelling converges to bring warmth, clarity, and connection to every project he undertakes.

Maggie Zeman doesn’t do ordinary. With over 20 years of shaking up the PR and marketing world, she’s built a career out of turning “meh” into magnetic. Whether she’s rebranding a legacy label or masterminding a media blitz, Maggie finds the heartbeat of a brand and makes it impossible to ignore.

As Senior Vice President and General Manager of Double Forte’s New York office, Maggie leads with spark and strategy. Her journey began in the high-stakes arenas of public affairs and tech PR—think the State Department, Netscape, and America Online—before she uncorked a second act in wine, food, and lifestyle. She’s led campaigns for the likes of Beringer Vineyards, Stags’ Leap Winery, and Chateau Souverain, proving that storytelling, when done right, can be both art and impact.

In 2006, Maggie founded The Barn Group in Healdsburg, CA, where she built buzzworthy, bottom-line-driving campaigns for lifestyle clients. That bold vision led to a merger with Double Forte in 2011, giving rise to Double Forte Wine, a powerhouse PR division known for results and originality.

Now back on the East Coast after 17 vibrant years in Sonoma, Maggie brings West Coast warmth and East Coast edge to everything she touches. She holds certifications from the Culinary Institute of America Wine School and the Court of Master Sommeliers—because when Maggie goes in, she goes all in.

Heather is the founder of Vogel Venture Marketing. Her mission is to help small and mid-sized organizations drive growth and engagement by leveraging marketing fundamentals while creating momentum through storytelling backed by data.

She helps organizations define and position their brand, launch impactful campaigns, increase engagement and customer loyalty, and put marketing building blocks in place to drive sustainable growth.

As the Chief Acquisition Officer (CAO) for Coulee Tech, I am on a mission to identify and acquire IT providers and Managed Service Providers (MSPs) that are stretched too thin.

I take pride in partnering with IT owners who are looking for a solution to the challenges they face, whether it's resource constraints, an overwhelming workload, or simply being stretched too thin.

Lee Caraher, CEO of Double Forte, is a widely acclaimed communication strategist known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, and wine and spirits brands in the country at many stages, from startups to mid-cap public, private and B-Corp companies.

Erin Trowbridge is the CEO of Four Peas Consulting, a local firm that provides on-demand fractional (part-time) teams of marketing leaders and skillful tacticians that support business's growth goals and marketing objectives.

Sara has returned from traveling the United States with her family and is ready to pick up where she left off, but this time as a co-founder of Four Peas Consulting. Her love for this one-of-a-kind community and the people who call it home fuels her passion to help others reach their goals.

After a 4 year stint at Visit Eau Claire, Benny has returned to Daredevil Consulting, the company he started 6 years ago, with an established team running digital ads, social media content, website creation, and graphic design.