At Roadmap, our goal is to equip attendees with actionable strategies. We’ve selected speakers who can deliver engaging presentations that inspire, challenge, and empower our audience. Each session will include clear, actionable steps that you can implement in your own “roadmap” action plan for the upcoming year.
Andrew's passion is crafting character-driven, interesting and impactful stories through video. This skill has earned him the trust of some of the area's most recognizable businesses and nonprofits.
Amanda Anderson is the Director of Marketing at Pablo Center at the Confluence, where she leads marketing strategy for one of the Midwest's premier performing arts venues. She oversees integrated campaigns that drive ticket sales, memberships, fundraising, community engagement, and brand awareness across hundreds of performances, events, and programs each year
Luke is the Senior Public Relations Manager at Visit Eau Claire and is in his 5th year with the organization. Luke works in various roles at Visit Eau Claire, including recruiting and executing travel writer and influencer partnerships. He also works closely with the marketing team, collaborating to develop creative campaigns that highlight the unique aspects of Eau Claire and drive visitors to the region.
Growing up on the island of Crete, Greece, Luke returned to the U.S. and attended the University of Wisconsin-Eau Claire, where he studied journalism and marketing and graduated in 2021. In 2024, he was honored as one of Destinations International's 30 Under 30, recognizing his contributions to the tourism industry.
Catherine Bormann is a senior media and communications strategist known for turning brands into cultural players and preparing companies for their next stage of growth. With a background spanning broadcast journalism, strategic communications, and large-scale consumer activations, Catherine specializes in building narratives that scale from regional relevance to national impact.
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He now enables founders to grow their pipeline and thought leadership through social media videos.
Lee Caraher, CEO of Double Forte, is a widely acclaimed communication strategist known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, and wine and spirits brands in the country at many stages, from startups to mid-cap public, private and B-Corp companies.
Erin Trowbridge is the CEO of Four Peas Consulting, a local firm that provides on-demand fractional (part-time) teams of marketing leaders and skillful tacticians that support business's growth goals and marketing objectives.
Sara has returned from traveling the United States with her family and is ready to pick up where she left off, but this time as a co-founder of Four Peas Consulting. Her love for this one-of-a-kind community and the people who call it home fuels her passion to help others reach their goals.
After a 4 year stint at Visit Eau Claire, Benny has returned to Daredevil Consulting, the company he started 6 years ago, with an established team running digital ads, social media content, website creation, and graphic design.
