Jason Voiovich, Jaywalker

The riskiest and most misunderstood growth strategy—launching a new product into a new market—demands a fundamentally different mindset.

Don't wait for the crosswalk.
Successful innovators JAYWALK.

Jaywalking is the ideal approach for diversification strategies.

Traditional innovation frameworks fail in diversification because they assume known customers or known channels. Jaywalking starts from zero assumptions—because in this quadrant, you have none. Approaching this challenge with the same strategy you've used with other projects is like walking into a busy street without looking. You're likely to end up as roadkill.