Maggie Zeman
Maggie Zeman doesn’t do ordinary. With over 20 years of shaking up the PR and marketing world, she’s built a career out of turning “meh” into magnetic. Whether she’s rebranding a legacy label or masterminding a media blitz, Maggie finds the heartbeat of a brand and makes it impossible to ignore.
As Senior Vice President and General Manager of Double Forte’s New York office, Maggie leads with spark and strategy. Her journey began in the high-stakes arenas of public affairs and tech PR—think the State Department, Netscape, and America Online—before she uncorked a second act in wine, food, and lifestyle. She’s led campaigns for the likes of Beringer Vineyards, Stags’ Leap Winery, and Chateau Souverain, proving that storytelling, when done right, can be both art and impact.
In 2006, Maggie founded The Barn Group in Healdsburg, CA, where she built buzzworthy, bottom-line-driving campaigns for lifestyle clients. That bold vision led to a merger with Double Forte in 2011, giving rise to Double Forte Wine, a powerhouse PR division known for results and originality.
Now back on the East Coast after 17 vibrant years in Sonoma, Maggie brings West Coast warmth and East Coast edge to everything she touches. She holds certifications from the Culinary Institute of America Wine School and the Court of Master Sommeliers—because when Maggie goes in, she goes all in.
Heather Boschke
Heather is the founder of Vogel Venture Marketing. Her mission is to help small and mid-sized organizations drive growth and engagement by leveraging marketing fundamentals while creating momentum through storytelling backed by data.
She helps organizations define and position their brand, launch impactful campaigns, increase engagement and customer loyalty, and put marketing building blocks in place to drive sustainable growth.
Aaron Libner
As the Chief Acquisition Officer (CAO) for Coulee Tech, I am on a mission to identify and acquire IT providers and Managed Service Providers (MSPs) that are stretched too thin.
I take pride in partnering with IT owners who are looking for a solution to the challenges they face, whether it's resource constraints, an overwhelming workload, or simply being stretched too thin.
The Post House
Backup Camera Sponsor
University of Wisconsin - Eau Claire
Next Generation Sponsor
Calley O’Neil
Calley is the Customer Success Lead at Zest and the Community Development Manager at The Coven in Eau Claire. She has extensive experience fostering customer relationships through online communities to drive brand loyalty.
Ryan Nelson
Ryan is an experienced designer and digital marketer that is helping marketers use AI to improve their workflows and productivity.
Megan Effertz
Megan is an author, speaker, educator, and marketer with a passion for helping marketers overcome roadblocks.
Ted Rogers
With over 20 years of executive experience in retail, e-commerce, and credit industries, Ted is a seasoned marketing and e-commerce expert dedicated to driving growth, expansion, and customer loyalty for both B2B and B2C organizations.
Silver Spring Foods
Next Generation Sponsor
Northwestern Bank
Justin Vajko
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He now enables founders to grow their pipeline and thought leadership through social media videos.
Alexandra Robinson
Alex is a content creator and digital strategist who believes that embracing the online storytelling formats opens worlds. She is currently the content and social media manager of the Minnesota Orchestra.
Roadmap Conference Launches
Four Peas Consulting
Double Forte
Daredevil Consulting
Lee Caraher
Lee Caraher, CEO of Double Forte, is a widely acclaimed communication strategist known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, and wine and spirits brands in the country at many stages, from startups to mid-cap public, private and B-Corp companies.
Erin Trowbridge
Erin Trowbridge is the CEO of Four Peas Consulting, a local firm that provides on-demand fractional (part-time) teams of marketing leaders and skillful tacticians that support business's growth goals and marketing objectives.
Sara Larsen
Sara is always looking for adventure, but her love for this one-of-a-kind community and those who call it home fuel her to stay grounded while moving things forward. Sara’s experience in project management, strategic planning, multi-channel campaign execution, and GSD (feel free to ask if you don’t know) are some ways she loves to contribute to the projects she’s a part of.